2016 SI Swimsuit Website & Mobile App Redesign

We completely overhauled the SI Swimsuit website and mobile app with the goal of making the content relevant all year round supported by a whole new Swimsuit brand apart from the magazine.

Launch Site

We created a whole new Swimsuit brand separate from the style of the magazine to enhance the year-long experience, rather than just a single issue. We included additional photos and videos from previous years as well as the newly-migrated Swim Daily news content. Information architecture was critical with the increase in assets. I was responsible for assisting our Art Director in building-out the visual of the website. On the app, I primarily focused on wireframing, user flows, information architecture and iconography. I also designed and coded our Swimsuit app landing page. Additionally, wanting to take the design system further, I took on the exercise of producing designs for a possible Swimsuit 2016 tvOS app.

Art Director: Alicia Hallett
Product Manager: Mike Phillips
Senior Designer: Matt Walker
Designer: Erica Cotten
Front End Developer: Louis Gubitosi

Company: Sports Illustrated